Creation and promotion of a dentistry site

Creation and promotion of a dentistry site. Which Actually bring clients

Contents

• Mandatory sections for the dental clinic website
• How to promote the top dental clinic website in search engines
• How to select the right search queries
• Website promotion for a specific service
• How to expand the semantic core of the site?
• Site Structuring
• Internal optimization
• Content Optimization

the servants of paid medicine are becoming more and more in demand. This is due to the fact that the quality of life of citizens is improving, and that paid services involve increased service. That is why most clients are ready to spend a certain part of their savings on maintaining and improving their health.

Before you begin to develop a new site dental clinic need to answer two basic questions:

1. What does your clinic need a new site for?

2. What are the benefits of the new site?

The answer to these two questions can be combined into one: a new website is needed to attract clients as actively as possible and to create a positive image of the clinic.

The success of the site will depend on the following components:

1. The uniqueness of design. The site should attract attention, and strikingly different from the sites of potential competitors.

2. Ease of use of the site. Not all dental sites meet this requirement, resulting in the clinic loses up to 80% of customers.

3. Developed system of administration, combined with the system of site management.

4. The site should be maximally optimized for search engines. The vast majority of sites do not have any optimization at all. Therefore, the site is not promoted, although funds for its promotion are regularly spent.

5. A clear strategy for recording statistics on each of the forms of coverage. It is important to know where applications come from and what their total number is.

6. Adaptivity of the site for tablets and smartphones. The era of all kinds of mobile gadgets has come, of ten thousand people - four thousand enter the site with a smartphone.

7. Micro-markup of the site. Allows you to stand out from a large number of competitors.

8. The presence of professional hosting. On this component depends on the speed of connection, and therefore the quality of communication.

9. Maintenance of online card catalog clinic. This includes the registration of electronic cards of visitors, medical records and other similar options.

Mandatory sections for the dental clinic website

1) General description of the services provided (for each service - a separate detailed page);

2. List of doctors (name, photo, video address, client feedback, work experience, qualification, diplomas, participation in medical conferences and seminars);

3. Price-list.

4. description of dentistry:

5.the interior;

6.licenses, certificates;

7 list of equipment and facilities of the clinic;

8 existing vacancies, working conditions;

9 welcome speech from the head doctor or the owner of the medical institution;

10 visitor testimonials;

11 existing payment methods;

12 contact information (address, travel plan, phone numbers, clinic website, mail, social media groups and publics, etc.);

13 online consultation, appointment;

14 clinic news, articles, publications;

15 blog of leading specialists (by destination);

16 training system for medical personnel (where and how retraining of specialists takes place, professional development);

17 advantages of this medical institution;

18 answers to frequently asked questions;

19 information of a legal nature.

How to promote the top dental clinic website in search engines  

To date, the Internet is the most effective channel to promote the clinic. Communication media such as radio, television, newspapers and magazines are long behind us.

Modern methods of information processing on the Internet allow to form your own target audience based on specific tasks.

It is worth noting that not all sites of dental clinics have high quality technical equipment and design. In this regard, most clinics are losing their potential patients, and at the same time, the profit.

How to select the right search queries?. 

In order to approach from the right side to promote the site in search engines, you need to have a proven set of phrases that will promote the site in the TOP.

This raises a number of questions: what should be this set of phrases? What queries are likely to be searched?

For starters, quite suitable list of services of the clinic, such as installation of veneers, dental implantation, treatment of periodontal disease.

How to select the right search queries ?.

In order to approach from the right side to promote the site in search engines, you need to have a proven set of phrases that will promote the site in the TOP.

This raises a number of questions: what should be this set of phrases? What queries are likely to be searched?

For starters, quite suitable list of services of the clinic, such as installation of veneers, dental implantation, treatment of periodontal disease.

Website promotion for a specific service?

Let's say we need to promote the site for the following service: "treatment of periodontitis." This phrase must be placed on a separate page, where the proposed text will be placed. In addition to the HF page will be optimized for other similar related requests. Such as: "treatment of periodontitis inexpensively", "treatment of periodontitis in new york", etc.

How to expand the semantic core of the site?

The services described above, "Google Keyword Tool" help to collect and organize queries, which are most often entered by users in the search string. You can also extend the list of key phrases by natural hints that appear in the search box when typing. Example:

"Dentistry" - "Dentistry in new york cheap prices" - "Dentistry in Samara services" - "Dentistry in new york discounts on treatment".

Site Structuring

For effective promotion of the site should think of a clear structure that allows the user to quickly find the information of interest to him.

Qualitatively designed structure of the site will significantly increase the chances of reaching the top.

Internal optimization

For effective promotion of the site in the TOP should take into account the following characteristics of internal optimization:

- links containing key requests (SEO-links);

- no errors in HTML code;

- website load speed;

- SITEMAP.XML - file containing links to pages that are subject to mandatory indexing by search engines;

- ROBOTS.TXT - a file allowing to exclude duplicates and service directories which are not subject to indexing by search bots;

- 301 redirect - mandatory in order to avoid "gluing" domains and to show the search engine which site goes as the main one;

- the meta tag "link" is a mandatory file containing the values "href" and "rel";

- error 404 - page necessary in case of page deletion;

- micro markup mode - allows to understand the search systems, where and how the information on the site is placed.

The above characteristics should be in the content of the site, it will increase its promotion in the top.

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Content Optimization

The main rule of content placement: content should be optimized for the user as much as possible.

To do this, the site must contain meta tags, it will help search engines to read the information correctly.

Page headers should be small in length (60-70 characters). The title of the header should be unique.

Key entries on one page - no more than 2-4 times. Their number, as a rule, depends on the volume of the whole text.